Page Written like an Advertisement

This is a common customer scenario, especially for entrepreneurs and corporate pages.

Read more below about the scenario and how we assisted a leading US based conglomerate with this problem.

Written like an Advertisement - Resolved

Background

We were approached by a large corporation, that had struggled for over a year with the removal of an advertising notice. They had become frustrated with the lack of progress and the constant poor feedback from editors. They turned to us for help in addressing their advertisement problem on Wikipedia.

One of the most common notices on Wikipedia is the ‘written like an advertisement’ notice. This normally is included when the article isn’t quite right and an individual or group of editors are not satisfied with the phrasing of the article.

While this might not seem like a huge problem, it can often be damaging to the article subject and in some instances lead to deletion. Our client contacted us after attempting to fix the article by discussing the problem with various editors. They however struggled to address the written like an advertisement issue on the article after months of discussion.

The page was in-depth and had around 150 quality references. A number of editors were monitoring the page, but did little to improve it. This obstacle meant editors rarely carried out any positive edits to assist, but were happy to give their opinions when others did so.

The corporation struggled to understand why a member of their staff had really struggled to spot the main issues, as they were constantly told the article “needed a substantial rewrite”. This meant the company made various suggestions to the Wikipedia community, but there were very few editors on Wikipedia willing to assist them with their problem.

Solution

They overcame this issue by engaging with our agency to rewrite the page in line with what the Wikipedia community were requesting. Changes were made periodically and each mejor section was discussed with the community until the page had been transformed, and the notice removed.

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